Power dressing is more than just a style of clothes. It’s a statement of strength, confidence and ambition. For our female clients looking to build a tailored professional wardrobe, this article explores the genesis, evolution and social significance of power dressing, while highlighting the iconic figures who have shaped the trend.
Power dressing refers to a style of clothing designed to project authority, competence and influence. Born in the 1970s and 1980s, it initially served as a tool for women to assert themselves in professional environments dominated by men.
Structured suits, fitted blazers, impeccable shirts: these key pieces allowed to assert authority while preserving a timeless elegance. This style finds its roots in women's desire to compete with the masculine codes of power, while claiming their individuality.
The origins and evolution of Power Dressing
1920s-1930s: The history of power dressing begins with pioneers like Coco Chanel, who introduced women’s clothing inspired by men’s wardrobes, offering comfort and practicality while maintaining a refined aesthetic. The rejection of the corset, the introduction of trousers or patch pockets on jackets gave women freedom of movement and multifunctionality of the wardrobe. This became especially useful during the war when women had to replace men sent to the front in their professional environment.
1980s: The era of women’s upward mobility in business is marked by strong silhouettes, often characterized by imposing shoulder pads. Series like Dynasty reflect this craze for outfits that embody wealth and authority.
2000s-2020s: Power dressing softens with the introduction of more fluid fabrics and minimalist cuts. Clothing refocuses on comfort without compromising elegance, while incorporating modern elements, such as oversized suits or bold details.
Power dressing icons
Katherine Hepburn: In the 1940s, Hepburn broke the mold by adopting loose pants and men's shirts, redefining feminine elegance.
Margaret Thatcher: Nicknamed the "Iron Lady," she used suits and blazers as a political tool, proving that appearance could be a weapon of influence.
Hillary Clinton: Her colorful pantsuits became a trademark, symbolizing her determination in demanding political environments.
Diana, Princess of Wales: She redefined royal fashion with tailored blazers and sleek power suits but also showed how power dressing could exude approachability.
Power dressing goes beyond fashion trends to reflect a social reality: clothes are a tool for expression and assertion. They allow you to affirm yourself in a world where appearance plays a determining role. At Ferala, we understand that every woman has a unique vision of what power and elegance are. Our tailored suits, blazers and shirts, crafted with fine fabrics such as those from Loro Piana and Ermenegildo Zegna, perfectly embody the spirit of power dressing: sophistication, comfort and timelessness. Made to measure helps to redefine your professional style with pieces that tell your story and reflect your ambition.
Modern power dressing allows for self-expression while maintaining professionalism. A perfect fit that goes along with the made to measure, aligns with personal style and body type which helps to elevate confidence. Customizable options like fabric, cut, and color are to match the client’s preferences and individual goals. The experience of the made to measure ensures your wardrobe reflects your personality and professional aspirations.
Ready to create your signature power wardrobe?
